Search Engine Optimization (SEO) is a digital marketing technique that aims to improve a website’s organic visibility in search engine results pages. In order to achieve this, detailed research is required to determine which keywords users are searching for in order to find the products and services offered. An effective SEO strategy involves creating high-quality and optimized content, such as blogs and landing pages, as well as ensuring that the website has a strong technical foundation and building backlinks from other websites.

Ultimately, the goal of SEO is to improve keyword rankings, increase organic traffic, and drive more conversions to the website. If you’re interested in learning more about how SEO can be part of your marketing strategy, feel free to reach out for a consultation.

SEO consulting involves working with a client to develop and implement a tailored strategy that improves their website’s visibility in search engine results. As an SEO consultant, my role is to analyze a client’s website and industry, conduct keyword research, and create and execute a plan to increase organic traffic to the site. The ultimate goal is to boost conversions and help the client’s business succeed online.

SEO consultants are professionals who specialize in improving a website’s organic visibility in search engines such as Google, Bing, Yahoo!, and Baidu. They stay up-to-date with search engines’ algorithms and advise clients on strategies to improve their website’s rankings and performance. Google uses various “ranking factors” to determine which websites should rank higher than others for specific keywords. SEO consultants understand these factors and optimize their clients’ websites to perform well. Their tasks include technical SEO to set up the website, keyword research to understand how the audience searches, on-page optimization to improve landing page rankings, content marketing to attract new organic traffic, and link building to enhance the website’s overall authority. As an SEO consultant, I specialize in these areas and can help your website rank higher and attract more organic traffic.

When evaluating an SEO consultant, it’s important to ask key questions to assess their capabilities and competence. One key question to ask is what their primary objective is when working on a website. If they only prioritize keyword rankings or traffic without mentioning conversions, they may not be focusing on the right goals.

Another important question to ask is for a detailed explanation of a successful strategy, including how they developed it, what actions they took, and what outcomes they achieved.

It’s also wise to ask about their monthly deliverables. If they’re only sending KPI reports without requesting approval for content changes or technical audits, they may not be doing enough to truly impact your website.

By asking these questions, you can gain a better understanding of an SEO consultant’s approach and determine if they’re the right fit for your business.

Hiring a Freelance SEO Consultant, like myself, is a straightforward process. Once you’ve determined that SEO is the right digital marketing channel for you, reach out to me at [email protected] to schedule an initial consultation. After gaining an understanding of your goals, I will provide a proposal outlining the work that needs to be done and what we’re striving to achieve. If the strategy is agreeable, we’ll begin work immediately.

SEO results are not guaranteed to be immediate, but rather depend on several factors such as the competitiveness of the industry, the condition of the website, and the timing of Google’s algorithm updates. Although some keywords may produce overnight results with the creation of the right landing page, SEO is generally a long-term strategy that involves a significant amount of testing, analysis, and implementation. Clients who see SEO as an ongoing commitment are the ones who benefit most from it.

As an SEO consultant, I provide monthly progress reports that cover smaller wins resulting from specific actions, such as optimizing a page, which has led to an increase in traffic and conversions for a particular keyword. Additionally, the report includes a larger picture analysis of website performance as a whole, covering rankings, organic traffic, and conversions. This analysis helps us better understand what works and what doesn’t, and provides transparency between the consultant and the client. If you’re interested in working with me, feel free to contact me for an initial chat.