What Is SEO?
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SEO Increases Your Visibility
SEO stands for “search engine optimisation.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.
The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Free SEO Session
If you would like to take advantage of a free SEO consultation to discuss your company’s SEO needs then please get in touch.
In this initial session we will look at your requirements, expectations and budgets. We will be available to answer any questions you have about SEO or my services. Most importantly, we will discuss time frames and the results we can provide within them. After this, if we feel we can work together, we will conduct an initial SEO audit of your site and get in touch to talk through your SEO project with you. This will be an initial SEO consultancy session where we can identify your SEO objectives (as well as your business objectives too) and discuss your website’s strengths, weaknesses, opportunities and priorities.
The Benefits Of SEO
We firmly believe in the benefits of SEO as the most affordable and cost effective form of online advertising and digital marketing – more so than paid advertising or social media.
SEO can help build a strong web presence and bypass your competitors to gain new customers for your business and take it to the next level.
In fact, search engine optimisation itself provides the following benefits:
User Friendly Websites
At a simple level, SEO is really about improving the user experience. A well-structured, clean, and uncluttered website causes a casual website visitor to stay longer, thereby decreasing bounce rate and increasing page views. User friendly web pages help satisfy your customer’s search intentions, which makes search engines happy too as they love to serve high quality information to their users.
Great Source of Leads
If you want to find something, you Google it. Search engines are the main source of website traffic for most industries. People conduct trillions of searches every year, often with commercial intent to find information about products and services. Being ranked at the top of Google by a top SEO consultant puts you in front of your target audience and in a great position to convert.
Higher Conversion Rates
Digital marketing leads from the search engines are prospective clients who have done online research with specific requirements and purpose in mind and have come to take a look at your product or service. These qualified leads result in higher conversion rates. Essentially, search marketing and SEO techniques give you a chance to reach potential customers in the very last stage of the buying cycle as they’ve already decided what product or service they want. All they need is you to sell it to them.
Brand Credibility
Organic visibility on Google is essential for reaching your coveted company brand awareness KPI and performance goals. Top rankings don’t just make it easier for potential customers or business owners to find you, it’s also a form of social proof and demonstrates credibility. Using the web marketing services of an SEO expert will help you ensure your brand remains credible.
Level Playing Field
Larger businesses generally have a lot more resources in order to compete with smaller businesses. But, if smaller businesses want to level the playing field and get the upper hand against bigger businesses, they can focus on their SEO strategy to increase their online visibility. Using Freelance SEO consultant services allows you to ensure your website is ready to compete with your larger competitors.
Long-Term Marketing Strategy
Although it takes most websites around six months to reach the top ranks on the search engines, pulling you down the list also takes time. Once a website is firmly established on the Google rankings, it becomes difficult to move off the top spot. SEO strategies, when applied correctly using a professional SEO consultant will ensure you get to, and stay at, the top.
Why Invest In SEO?
There is a philosophical thought or riddle that states “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
It is a philosophical thought experiment that raises questions regarding observation and perception.
In the riddle, the argument I will make is that the tree will not make a sound, because sound does not exist if we do not hear it.
Similarly, if you have a beautiful site, great content and good products, but no one can find your site, you wont make any sales.
Visibility is the be all and end all in SEO.
Successful SEO Is Not About Tricking Google. It’s About Partnering With Google To Provide The Best Search Results For Google’s Users.
Phil Frost
Testimonials
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About Me
Remember: SEO Is Not A Cost, But An Investment.
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