Want To Know A Bit About Me?

My Approach To SEO

I take a no-nonsense approach to SEO. And believe that, like all things in life, if you want good results, you need to put in the hours. Elbow grease and dedication have driven my attitude towards SEO. I am very aware that a lot of what I do is shrouded in a black box effect, where the industry has enough terminology to warrant its own dictionary, and so I try where possible, not to speak in another language, and rather use a ‘layman’s term approach’.

Beyond my work ethic, for me, SEO, and getting visibility for your site, is a 4 step process. With each step being a prerequisite for the next. (Like playing a video game and ‘levelling up’ or graduating from primary school to get into high school and graduating high school in order to get into university. Each step needs to be achieved and is necessary in order to move forward to the next. The way I see SEO, these four steps are impressions, clicks, engagement and then finally the big boy, conversions/sales.

And, on the off chance you haven’t noticed, I have a bulldog.